Built From Experience. Rooted in Philly.
PhilaDilla Design Co. is a Philadelphia-rooted branding and graphic design agency built to help businesses create brands that look as good as they perform.
Led by creative director Wayne Lawler, PhilaDilla brings nearly 15 years of professional graphic design experience to every project, backed by nearly five years of creative leadership as a VP of Creative.
Over the years, Wayne has led creative teams, developed large-scale campaigns, built brand systems, and worked across more than 50 automotive brands, navigating complex requirements, tight deadlines, and countless creative challenges along the way.
Now, that experience is being put toward something of his own.
PhilaDilla.
MORE THAN A LOGO.
We believe a brand shouldn't feel like a collection of disconnected pieces.
Your logo, website, social media, marketing materials, packaging, merchandise, and everything in between should feel like they belong to the same world.
That's where we come in.
PhilaDilla combines brand thinking with hands-on design to create cohesive visual systems that help businesses show up consistently, confidently, and creatively.
Whether you're starting from scratch or your brand needs a serious refresh, we build the pieces to work together.
One brand. One visual language. Everywhere it matters.
EXPERIENCE THAT KNOWS HOW TO BUILD.
Great design isn't just about making something look good.
It's about understanding the problem, knowing the audience, working within real-world constraints, and creating something that can actually function once it leaves the design file.
With nearly 15 years in the industry, Wayne has experience working from the first concept all the way through final production, while leading designers and managing complex creative projects along the way.
That means PhilaDilla brings the perspective of an experienced creative department, with the personal attention of a boutique studio.
Big-agency experience. Small-agency attention.
Rooted in Philly. Built for Everywhere.
PhilaDilla was born from a love of Philadelphia and its unmistakable creative energy.
The city has a visual language all its own: murals, hand-painted signs, rowhouses, street typography, old-school storefronts, bold personalities, and creativity around every corner.
That spirit influences the way we think.
But PhilaDilla isn't here to make every brand look "Philly."
We're here to bring that same boldness, personality, and individuality to brands wherever they are.
Philadelphia is home base.
The work can go anywhere.
Why Philadilla?
Experience
Nearly 15 years of professional graphic design experience and years of creative leadership.
Strategy + Design
We don't just make things look good. We think about how the pieces work together.
Cohesion
Your business knows itself best. We bring the creative expertise to turn that knowledge into something visual.
Collaboration
Your business knows itself best. We bring the creative expertise to turn that knowledge into something visual.
Built to Grow
Your brand shouldn't need to be rebuilt every time your business evolves. We create systems designed to grow with you.